Muhammad Fachrul
Hasan Mujtahid
Digital Generalist & WordPress Web Developer
Profile Summary
Experienced digital generalist and WordPress web developer with 2-3 years of experience in WordPress, custom post types, custom fields, and digital marketing. Proven track record of success in building and designing websites for clients. Applying for the position of WordPress Specialist to create high-quality, innovative solutions with a focus on customer satisfaction.
Work Experience
Information Technology Instructor & Consultant
SMA Lazuardi GCS
Sep 2024 - Present • Depok
- Taught 4 classes of ~20 students each at SMA Lazuardi GCS per year.
- Delivered curricula in Digital Marketing, Web Development, UI/UX, and Career & Entrepreneurship.
- Improved students’ skills through structured lessons and project-based assessments.
Freelancer / Self Employed
Aksara Global
Jan 2017 - Present • Indonesia
- IT and Digital consultancy with intense focus on providing clients oriented solution.
- Covering aspects on digital marketing; Facebook and Instagram ads, on page SEO optimization, and CRM management.
- Custom-design clients' website using WordPress and a wide selection of plugin integration.
WordPress Instructor
Akademi Asia
Jun 2024 - Jun 2025 • Jakarta
- Designed and taught comprehensive WordPress webinars, enhancing skills of up to 20 online students with a 10% increase in course enrollment.
- Enhancing proficiency in theme customization, plugin integration, and website management (avg satisfaction score 95%).
Freelance Web Marketing Consultant
PT. Sinergi Solusi Integrasi
Oct 2023 - May 2024 • Tangerang
- Create 4 websites in 1 month, including writing copy, designs, content management, and on-page SEO optimization.
- Reduced maintenance/development costs by 60%, improved page load performance by 15%.
- Implemented Google Analytics & GTM tags, resulting in a 90%+ score on Google Ads.
Freelance Web Developer
Garuda TV
Aug 2023 - Dec 2023 • Jakarta
- Create a new Garuda TV website from ground-up, optimized load speed to 2.0s.
- Added TV program functionalities, resulting in above 100% organic traffic SERP increase.
- Reduced development costs by 80% and maintenance costs by 50%.
Head of Digital
Muara
Dec 2022 - Jul 2023 • Remote
- Make an AI blog (integrates with GPT3 AI) with full custom web development; backend (Node JS, Sequelize with MySQL), and frontend (React JS with DaisyUI).
- Make a WordPress site for the temporary blog site and provide Muara optimization strategy resulting in a score of 86 for performance, 98 for accessibility, 100 for best practices, and 92 for SEO.
- Create an image generation AI from OpenAI API. Developed automation solutions to streamline campaigns, reported 80% increased ROI.
Web & Digital Marketing Manager
PT. Inspira Kreatif Infinia
Jun 2022 - Dec 2022 • Jakarta
- Led the website (Inspira Academy) redesign project, increasing website traffic from ground up to 1450 website events in the 1st - 2nd month.
- Drove on-page SEO strategy and execution (RankMath) with an SEO score of at least 80% each article.
- Manages all digital marketing channels including SEM, SEO, email marketing, and social media via Bitrix24.
- Led a team of 4 personnel for 4-6 exhibitions and events, generated ~10-24 leads per each exhibition.
Digital Project Manager
ARCA
Mar 2018 - Dec 2021 • Singapore
- Manages a team for digital marketing and assessed KPI for Facebook Ads, Email Ads, and Google Ads.
- Spearheaded the production and design department during ARCA Discovery Voice program (Davinci Resolve, Audacity, Canva).
- Invented the artworks and artefacts display by developing virtual museum using the Unreal Engine.
- Led a team on content creation for ARCA's Discovery Voice Project, covering cinematography, photography, and project management.
Skills
WordPress & Web Dev
Template Hierarchy
Hooks & Filters
Custom Post Types
HTML/CSS
Javascript
React JS
Node JS / MySQL
Digital Marketing
SEO
Google Ads / Analytics
FB Business & Pixel
GTM
Marketing Funnel
Mailchimp & CRM
User Persona
Education
Master's in E-Business
Universitas Esa Unggul • Jakarta
Bachelor of Computer Science (Medical Informatics)
Pelita Harapan University • Karawaci • 2016